Understanding millennials’ adoption of smart textiles

20170823 Levis Jacquard 7370 RG iB1VnFD.width 1300A study undertaken at Nottingham Trent University, led by PhD candidate Ramona Cristina Cook, has revealed that the perceptions of millennials – people born in 1981–1996 – and their adoption of interactive smart textiles are influenced by their prior technology experiences.

For the full story, see the March 2024 edition of Smart Textiles & Wearables.


Photo: Levi’s